However, you can make it even easier for them by adding an incentive to share your page with their friends or to engage with your brand on social media. If people like your idea, they might share it with their friends or networks-especially if you make it easy for them by including social sharing buttons. You can add an ecommerce plug-in, like Shopify Inbox Chat, in order to allow your coming soon page visitors to reach you. Give prospective customers a way to get in touchįeedback is a gift, but you don’t need to wait until you've launched in order to unwrap it.īy opening a line of communication through email or social media-or better yet, live chat-you can field customer questions early, convince people to join your pre-launch audience in one-on-one conversations, and get honest input about your concept. You can then communicate with this audience leading up to your launch to solicit feedback, share with their networks, or simply to ensure they remember you when launch day rolls around.
You may even consider an exit-intent pop-up like Privy to offer visitors a reason to opt in as they’re about to leave the page.
This is invaluable feedback that can inform how you develop your product, determine your positioning, and design your website.Įven better, your coming soon page can give your audience a concrete timeline for your launch, either by displaying your launch date or with a countdown timer in the page header (like Countdown Timer Bar) to show that your launch date is drawing closer every second. Explain what is “coming soon” and whenĪ coming soon page not only generates hype around your idea, it helps you gauge demand for your concept by seeing how people react to it, even before it’s available to buy. While there are many ways you can go about it, the most effective coming soon pages incorporate the following objectives. Your coming soon page is that destination-at least until you’re ready to launch. It depends on whether you need a short-term placeholder page or a strategic destination for a longer-term pre-launch marketing campaign. Your coming soon page can be short and to the point, or it can serve as a detailed sales page that helps you achieve multiple goals. How to use your coming soon page for marketing Instead of putting off marketing until you can officially open your digital doors to customers, a coming soon page can let you get a head start, build and promote in parallel, and ensure you have an audience to launch to. If you’re building a t-shirt store or dropshipping business, for example, you can usually “soft launch” your store in a relatively short time and make improvements as you go.įor others, however, product development, raising money, or building your brand can push your intended launch date up to several months out. Put your concept in front of would-be customers, gauge their interest, and use their feedback to inform how you build out your idea.Ī coming soon page isn’t necessary for every business, nor should it be an excuse to put off launching. Without a product ready to sell, you can double down on building a social media following and email list that you can communicate with leading up to your launch. It can also give you a jump-start on SEO if you use the right keywords. Since it’s a single page and not an entire website, you can “go to market” with a coming soon page in less than a few hours. It’s a placeholder.Īs a temporary destination, a coming soon page offers you the flexibility to:
Unlike FAQ, Contact, and About Us pages, which are staples of many online businesses, a coming soon page’s strength is that it isn’t a permanent page. Register now What is a coming soon page, and do you need one?Ī coming soon page, also known as a pre-launch page, is a landing page where you can direct people to learn more about your business or product, capture their interest (and even their emails), and encourage them to help amplify your reach-all before your launch.